Make it a Green Christmas

Each year there are millions of Christmas greeting cards sent. These cards use many tons of cardboard and paper and only some of them will be recycled. Let’s choose an alternative way to send out Christmas greetings.

Here are a few ideas to consider:

  • choose recycled paper Christmas cards
  • use recovered-fibre envelopes and labels for the cards
  • try environmentally friendly packaging
  • pick a printing company which uses soy ink printing and emission free mills powered by wind power
  • plant a tree as a way to help rebuild the forests
  • send an electronic Christmas card instead

While the electronic Christmas card may not be as exciting as getting an envelope in the mail, it really is helping our planet. It has been our preferred choice and will be again this year.

Enjoy your Green Christmas!

Paperless Marketing

As the business world evolves and our client’s needs evolve, it’s important that our marketing strategies grow and change to meet those needs.

Internet marketing, websites, blogs, social media and other ways of online promotion today have created a whole new business marketing world. More and more people are turning to the Internet to shop in the convenience of their own home or office, making comparison shopping very easy.

This challenges the (older) corporate mindset to think outside the brochure and flyer door hanger box – but what they may not realize is that Internet and “paperless” marketing could help save our planet.

Is paperless marketing “less” effective?  Not in today’s day and age.  So much printed materials provided in the mail or on door hangers are discarded (or hopefully recycled) the day of delivery – without a glance at the marketing material inside.  Environmentally friendly consumers are starting to resent all the paper and refuse to do business with companies who use these old school methods of marketing. Alternatively, online marketing statistics show that viewers tend to stay on each website for at least one minute if the product or topic is of value to them.

So, although the competition can be more challenging online, with the right tools in your box, you can come out on top. And if your business is marketing online, our planet thanks you too!

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