Paperless Marketing

As the business world evolves and our client’s needs evolve, it’s important that our marketing strategies grow and change to meet those needs.

Internet marketing, websites, blogs, social media and other ways of online promotion today have created a whole new business marketing world. More and more people are turning to the Internet to shop in the convenience of their own home or office, making comparison shopping very easy.

This challenges the (older) corporate mindset to think outside the brochure and flyer door hanger box – but what they may not realize is that Internet and “paperless” marketing could help save our planet.

Is paperless marketing “less” effective?  Not in today’s day and age.  So much printed materials provided in the mail or on door hangers are discarded (or hopefully recycled) the day of delivery – without a glance at the marketing material inside.  Environmentally friendly consumers are starting to resent all the paper and refuse to do business with companies who use these old school methods of marketing. Alternatively, online marketing statistics show that viewers tend to stay on each website for at least one minute if the product or topic is of value to them.

So, although the competition can be more challenging online, with the right tools in your box, you can come out on top. And if your business is marketing online, our planet thanks you too!

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