Paperless Marketing

Posted on September 15, 2010 by Simple Changes

As the business world evolves and our client’s needs evolve, it’s important that our marketing strategies grow and change to meet those needs.

Internet marketing, websites, blogs, social media and other ways of online promotion today have created a whole new business marketing world. More and more people are turning to the Internet to shop in the convenience of their own home or office, making comparison shopping very easy.

This challenges the (older) corporate mindset to think outside the brochure and flyer door hanger box – but what they may not realize is that Internet and “paperless” marketing could help save our planet.

Is paperless marketing “less” effective?  Not in today’s day and age.  So much printed materials provided in the mail or on door hangers are discarded (or hopefully recycled) the day of delivery – without a glance at the marketing material inside.  Environmentally friendly consumers are starting to resent all the paper and refuse to do business with companies who use these old school methods of marketing. Alternatively, online marketing statistics show that viewers tend to stay on each website for at least one minute if the product or topic is of value to them.

So, although the competition can be more challenging online, with the right tools in your box, you can come out on top. And if your business is marketing online, our planet thanks you too!

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Eat Real, Eat Local, Eat Canadian

Posted on May 13, 2010 by Simple Changes

Hellmann’s recently created an “Eat Real, Eat Local” campaign for Canadians. They inform Canadians about food that comes from far away – how it is not as nutritionally sound than that which comes from local farmers. As well, it looks at how much of Canadian farmland is being replaced by urban sprawl – for good or bad.

Do you know where your food comes from? Get informed. Watch the video “Get the Facts” on www.realfoodmovement.ca/latesttalk/get-informed/the-movement/.

The company answers “Why Hellmann’s?” with the following statement:  “Hellmann’s Real Mayonnaise uses Canadian eggs and canola oil from the prairies. And we’re working on new ways to make the ingredients of many Hellmann’s products as real and natural as possible.”

Consumers can applaud a positive alliance that has been created between Hellmann’s and Evergreen (www.evergreen.ca). This alliance means that Canadians are being urged and encouraged to create and/or help sustain healthy urban land areas. From increasing the number of Farmer’s Markets to eliminating evasive species to making school yards out of natural materials instead of asphalt or concrete to turning vacant lots into parks and/or habitat spaces.

Money talks – and with an economic impact of $3.09B (yes, that’s Billion), farmers’ contribution to the Canadian economy is being recognized and supported. Agriculture and Agri-Food Canada has come on board with the buy local food stuffs campaign with support of a new national organization, Farmers’ Markets Canada, its new website www.farmersmarketscanada.ca.

Supporting your local farmers, who in turn support their local economies, is actually good for you. Good for you applies not only to your own personal health, but also to Canada’s stewardship of our portion of Mother Earth to keep it naturally healthy – literally and figuratively. The Airdrie Farmer’s Market starts in June 2010. Find out more at www.airdriefarmersmarket.com.

Hellmann’s tag line says it perfectly:

It’s Time to Eat Real.
It’s Time to Eat Local.

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