6 Business Tips to help the Environment

Posted on November 9, 2010 by Simple Changes

Small businesses and large corporations alike are all being encouraged to help the environment and save energy in any way possible. Whether you are an employee or a business owner, we can all make a difference with even small acts.  Here are some common sense ideas to do your part.

  1. Set your computer to go to sleep automatically during breaks or meetings or if un-used for a set period of time.
  2. Turn OFF your computer a night.
  3. Turn off the lights if you will be away for 15 minutes or more.
  4. Leave your blinds open for natural light versus artificial light where applicable, especially in winter.  On hot or warm days, leave the blinds closed as lights drain less energy that the average cooling system.
  5. Use a programmable thermostat and keep your heat set lower (wear layers).  Every single degree saves 3% on energy use.
  6. Use compact florescent lights. A 25 watt compact florescent light bulb throws the same amount of light as a 100 Watt light bulb, but costs ¼ to run the lighting.  Though the bulbs are pricier, many pay for themselves in savings in only one month.

When we all do our small part, it makes a big difference while saving money in the long run.

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Paperless Marketing

Posted on September 15, 2010 by Simple Changes

As the business world evolves and our client’s needs evolve, it’s important that our marketing strategies grow and change to meet those needs.

Internet marketing, websites, blogs, social media and other ways of online promotion today have created a whole new business marketing world. More and more people are turning to the Internet to shop in the convenience of their own home or office, making comparison shopping very easy.

This challenges the (older) corporate mindset to think outside the brochure and flyer door hanger box – but what they may not realize is that Internet and “paperless” marketing could help save our planet.

Is paperless marketing “less” effective?  Not in today’s day and age.  So much printed materials provided in the mail or on door hangers are discarded (or hopefully recycled) the day of delivery – without a glance at the marketing material inside.  Environmentally friendly consumers are starting to resent all the paper and refuse to do business with companies who use these old school methods of marketing. Alternatively, online marketing statistics show that viewers tend to stay on each website for at least one minute if the product or topic is of value to them.

So, although the competition can be more challenging online, with the right tools in your box, you can come out on top. And if your business is marketing online, our planet thanks you too!

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